Arnold Palmer Golf Management’s Private Club Partnership Strategy is a unique approach to private club management, with similarities to an equity club structure. The standard management company approach includes marketing to the masses, corporate control of capital and centralized decision making. This approach has created downward trend lines for all of the major golf management companies. Our point of departure is with the implementation of Membership By Invitation Only. This strategy puts emphasis on dues growth through filling membership roster openings, the right way. Our focus is to work with local management, which includes the Board and Committees, and they in turn will work with the members to assist in filling membership vacancies with their friends and associates. The average age of clubs in our portfolio is high, many have changed hands multiple times and capital needs were neglected or under funded. Once Membership By Invitation Only is implemented, through a resolution by the Board, we execute a club specific contract for the Board President of your club committing to increased capital spending with specific increases tied to membership levels. This strategy creates a strong partnership between members and the management team.

Other partnership strategies and benefits include:

1. Increased membership levels will create additional incremental revenues in golf, merchandise and food and beverage. This increase in revenue will be used to create better selection and improve service opportunities for all members.
2. The Members will determine where to spend their capital as opposed to the standard corporate owned club, where they are in an advisory capacity only.
3. The club operates with REAL Boards and Committees. Decision making on operational issues are given back to Board to decide the clubs direction. This creates an environment similar to an equity club.
4. Our unique Member Connect Strategy ensures our newest members are engaged, from the beginning, in the activities of the club through member involvement. This approach makes them less likely to leave the club and more likely to use the club.

Ownership Structure Sixteen of the American Golf Texas courses and clubs have been purchased by the owners of Arnold Palmer Golf Management Company. The club will be operated under the Arnold Palmer Golf Management Flag. The owners of Arnold Palmer Golf Management Company are a joint venture partnership called Century Golf Partners. The portfolio will be blended with thirteen existing courses in the Northeast. The clubs will be operated by the private club division of Arnold Palmer Golf Management operating out of Dallas Texas.